Groovy is an organisation bursting with talented people.
Through the creativity of our individuals and the coming together of a truly great team, our aim is to conduct business the Groovy way.
When we start out with a new license, product range, or even when creating one of our own brands, we ensure that we truly understand our potential customers inside out.
We do this by learning from what has and hasn’t worked in the past, embracing emerging trends and spending time conducting market research. This provides us with intelligent profiles of our customer base, allowing us to understand their tastes, lifestyle and buying habits.