This summer a Mr. Men themed bookmobile travelled the UK handing out over 13,000 free books
The Mr. Men Bookmobile (in partnership with vitamins partner Haliborange) visited 5 cities across the country to encourage more reading opportunities for children of all backgrounds.
The events aimed to support children’s reading and cognitive development, as well as help parents and children spend more time reading over the summer holidays.
Celebrity Rochelle Humes attended the London event to spread the positive message and give away books herself (well, with a little help from Mr. Strong!)
The campaign was featured in over 60 pieces of press, radio and TV coverage reaching 217 million + people.
Mr Men Little Miss Happyland herald